Kernflow Identity Design
Welcome to the
Kernflow Solutions Identity Guidlines
Page.
The Home of the Brand.
2019
The Kernflow visual identity system capitalizes on our product offerings. It helps us be simple, clear, and direct. It elevates the content that matters most. It creates delightful connections.
The Kernflow logo celebrates our heritage and our future. It highlights the role we play in many consumers’ lives today, and the increasing breadth of unexpected and innovative products we will be delivering in the near future.
The identity elements—logo, typography, color, grids, tiles, imagery, and icons—make it easier to create memorable internal and external communications.
Kernflow visual identity guidelines
Introduction
1 - THE ROLE OF THE KERNFLOW BRAND
2 - LOGO
2.1 - COLOR
2.2 - CLEARING SPACE
2.3 - LOGO ON COLOR
2.4 - VIDEO WATERMARK
2.5 - AVOID
2.6 - CONSIDERATIONS
2.7 - TYPE
3 - ICON
3.1 - COLOR
3.2 - CLEARING SPACE
3.3 - ICON ON COLOR
3.4 - AVOID
Kernflow visual identity guidelines
Content
The Guidelines
They are your introduction to how we can use the visual identity as a thread that ties Kernflow-branded offerings and groups together. They are a call to action to align our creative work and bring a new focus on our connected visual identity system. Our shared elements unite the things we offer, and when they’re used together—again and again—they become the foundation for the stories that we want our brand, our products, and our services, to tell. For questions regarding the new visual identity system, please see Brand Tools or contact your brand team at
What brand should I use, and how does this guide fit in?
At Kernflow, we have a portfolio of world-class product brands. Through our shared design elements and principles, these brands communicate a united vision to our audiences. When we create communications which are not associated with any one product brand, or which are associated with more than one product brand, Kernflow becomes the lead brand. These guidelines cover both the shared design elements that are used by all Kernflow brands and product brands, as well as the elements used only for Kernflow led communications.
Kernflow visual identity guidelines
The role of the Kernflow brand
Page 1
LOGO
Kernflow visual identity guidelines
Identity system elements
Page 2
Download Logo
COLOR
Kernflow visual identity guidelines
Identity system elements
Page 2.1
CLEARING SPACE
Kernflow visual identity guidelines
Identity system elements
Page 2.2
LOGO ON COLOR
Kernflow visual identity guidelines
Identity system elements
Page 2.3
VIDEO WATERMARK
Kernflow visual identity guidelines
Identity system elements
Page 2.4
AVOID
Kernflow visual identity guidelines
Identity system elements
Page 2.5
CONSIDERATIONS
Kernflow visual identity guidelines
Identity system elements
Page 2.6
TYPE
Kernflow visual identity guidelines
Identity system elements
Page 2.7
ICON
Kernflow visual identity guidelines
Identity system elements
Page 3
