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Kernflow Identity Design

Welcome to the

Kernflow Solutions Identity Guidlines

Page. 

The Home of the Brand. 

2019

The Kernflow visual identity system capitalizes on our product offerings. It helps us be simple, clear, and direct. It elevates the content that matters most. It creates delightful connections.

 

The Kernflow logo celebrates our heritage and our future. It highlights the role we play in many consumers’ lives today, and the increasing breadth of unexpected and innovative products we will be delivering in the near future.

 

The identity elements—logo, typography, color, grids, tiles, imagery, and icons—make it easier to create memorable internal and external communications.

Kernflow visual identity guidelines

Introduction

1    - THE ROLE OF THE KERNFLOW BRAND

2    - LOGO

2.1    - COLOR

2.2   - CLEARING SPACE 

2.3   - LOGO ON COLOR

2.4   - VIDEO WATERMARK

2.5    - AVOID

2.6    - CONSIDERATIONS

2.7    - TYPE

3    - ICON

3.1    - COLOR

3.2    - CLEARING SPACE 

3.3    - ICON ON COLOR

3.4    - AVOID

Kernflow visual identity guidelines

Content

The Guidelines

 

They are your introduction to how we can use the visual identity as a thread that ties Kernflow-branded offerings and groups together. They are a call to action to align our creative work and bring a new focus on our connected visual identity system. Our shared elements unite the things we offer, and when they’re used together—again and again—they become the foundation for the stories that we want our brand, our products, and our services, to tell. For questions regarding the new visual identity system, please see Brand Tools or contact your brand team at info@jackbalke-design.com

What brand should I use, and how does this guide fit in?

At Kernflow, we have a portfolio of world-class product brands. Through our shared design elements and principles, these brands communicate a united vision to our audiences. When we create communications which are not associated with any one product brand, or which are associated with more than one product brand, Kernflow becomes the lead brand. These guidelines cover both the shared design elements that are used by all Kernflow brands and product brands, as well as the elements used only for Kernflow led communications.

Kernflow visual identity guidelines

The role of the Kernflow brand

Page 1

LOGO

Kernflow visual identity guidelines

Identity system elements

Page 2

COLOR

Kernflow visual identity guidelines

Identity system elements

Page 2.1

CLEARING SPACE

Kernflow visual identity guidelines

Identity system elements

Page 2.2

LOGO ON COLOR

Kernflow visual identity guidelines

Identity system elements

Page 2.3

VIDEO WATERMARK

Kernflow visual identity guidelines

Identity system elements

Page 2.4

AVOID

Kernflow visual identity guidelines

Identity system elements

Page 2.5

CONSIDERATIONS

Kernflow visual identity guidelines

Identity system elements

Page 2.6

TYPE

Kernflow visual identity guidelines

Identity system elements

Page 2.7

ICON

Kernflow visual identity guidelines

Identity system elements

Page 3

COLOR

Kernflow visual identity guidelines

Identity system elements

Page 3.1

Kernflow Solutions Purple

RGB: # 91 49 140

HEX: # 5B318C

CMYK: # 74 98 2 0

Kernflow Solutions Black

RGB: # 0 0 0

HEX: # 000000

CMYK: # 75 68 67 90

CLEARING SPACE

Kernflow visual identity guidelines

Identity system elements

Page 3.2

ICON ON COLOR

Kernflow visual identity guidelines

Identity system elements

Page 3.3

AVOID

Kernflow visual identity guidelines

Identity system elements

Page 3.3